Stephen Kings' 'IT' becomes most watched trailer in 24 hours

Looks like, the clown has taken the Internet by storm.

Warner Bros. recently released the first teaser trailer for the upcoming adaptation of Stephen King's 'IT' and in its first 24 hours, it has racked up 197 million views across platforms, reports Hollywood Reporter.

'IT' has broken the record previously set by 'The Fate of the Furious: Fast 8,' which garnered 139 million views in its first 24 hours.

In a single day, the New Line production had 81 million views on Facebook alone, and the trailer held the number one spot on YouTube's trending videos.

Now, after 48 hours online, the trailer has 246 million views.

The movie focuses on seven children who are terrorized by a being that exploits the fears of its victims, most often taking the form of Pennywise the clown in order to lure young children into the sewer.

Helmed by Andres Muschietti, the film stars Bill Skasgard as Alfred Pennywise. The kids are played by Jaeden Lieberher, Finn Wolfhard, Jack Dylan Grazer, Wyatt Oleff, Chosen Jacobs and Jeremy Ray Taylor.

The flick is slated to release on September 8.