Twitter's CFO to control 'hapless' marketing department

Twitter has given its hapless marketing department control to its CFO, Anthony Noto.

According to the Verge, in Twitter, Noto heads up several areas other than finance, including corporate development, corporate strategy and real estate. He took over marketing after months of searching for a chief marketing officer.

Marketing was headed by Kevin Weil, senior vice president of product since January. Before that, marketing was led by chief communications officer Gabriel Sticker.

Noto takes over marketing at a time when Twitter desperately needs to be able to explain itself to the masses.

Noto was with CEO Dick Costolo last week on the earnings call. Twitter has been fending off Wall Street's unhappiness with slower growth to its user base.

The latest quarterly report showed that Twitter's revenue growth also slowed, failing to meet expectations, which caused a steep drop in the company's stock price, reignited speculation that Costolo's job could be in jeopardy.

Noto received a USD 72.8 million compensation package in 2014, mostly in stock, which is almost three times more than his predecessor.

Noto's first task may be figuring out how to project himself a little better at the office.