USA Today mulls going pay for access

The USA Today is reportedly putting up a pay wall and charge visitors to its site for a paid access.

The Wall Street Journal and the New York Times both have profitable pay walls around their digital offerings.

USA Today's president and publisher, Larry Kramer, said that since others are exploring the move, the question for them is which would be the best way to do it.

According to the New York Post, USA Today, with total circulation of 1,674,306 including print and digital editions, is the third largest daily in the country, after losing its longtime number slot to the Journal in 2009.

The paper's Editor-in-chief David Callaway said that the audience has already gone from web to mobile and this has caused them to rethink the way to do the news.

However, Kramer said that the paper has no intention of abandoning print adding that it is a great vehicle for discovery advertising.

The report said that paper's web site draws 8 million to 9 million unique visitors a day totaling to 70 million unique visitors a month.