Victoria Pendleton's popularity sends Halfords cycle sales soaring

Image
ANI London
Last Updated : Nov 08 2013 | 1:30 PM IST

Brits have gone bicycle bonkers since the success of Olympic heroes Sir Bradley Wiggins, Victoria Pendleton and others as cycle sales have soared 14 percent in the six months to the end of September.

According to the Mirror, that included 290,00 pricey bikes, such as Chris Boardman's highly rated range and 160,000 bicycles for children.

Wheely good cycle sales have helped bike chain Halfords steer the business around, the report said.

Store sales overall grew 7.7 percent to 424 million pounds in a boost to plans by new boss Matt Davies to revive Halfords' fortunes, the report added.

Along with children's bikes, Davies predicted a 150-pound Batman-theme motorised car would be the big seller this Christmas, according to the report.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 08 2013 | 1:24 PM IST

Next Story