Honda Jazz: A Global Success!

Image
Raunak Awasthi Jaipur
Last Updated : Jul 02 2015 | 9:07 PM IST

Jazz aka Fit is a worldwide hit nameplate for Honda, however, second gen didn’t really kicked off in India but the third gen which is launching next week has sewn the flaws of the previous gen and coming to prove its mettle! 

Sometimes the most practical things around us go unnoticed or didn't get the attention they would have if presented differently or maybe by some other brand. It happened with the last gen Jazz, it was a hatch at the price of a sedan and people couldn't digest the fact that they were paying that much for a hatchback. But I can bet, the last Jazz had more practicality than any midsize sedan selling at that time.  

The last gen Jazz which was the second generation Jazz was a worldwide hit though it hardly made any noticeable success in the country despite the considerable price cut at later stages. The Jazz’s practicality is a courtesy to its mono volume design which made the magic seats do what they do best! (see the image down below of the magic seats of the third-gen car). And all these things are present from the day one when the first gen Jazz/Fit made its debut in Japan in 2001. The vehicle was a runaway success in Honda’s home country and around the globe with the subsequent launches after 1st gen’s 2001 Japan debut. Even Honda India is flaunting in new Jazz’s commercials online - 5.5 million Jazz sold in over 75 countries! 

In India, the new Jazz is fulfilling two major things which were largely responsible for early discontinuation of last gen Jazz in 2013 before the rest of the world. These things are - a more economical price tag and a diesel engine. Let us see how things unfold next week, this time with a new Jazz.

Source : Honda Jazz: A Global Success!

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jul 02 2015 | 4:16 PM IST

Next Story