The marquee investors who participated in the fund raise are Akash Bhanshali, existing shareholders including ICICI Prudential Mutual Fund, various foreign institutional investors (including University of Notre Dame Du Lac, GP Emerging Markets Strategies L.P., The Ram Fund L.P.), Ashish Dhawan and other investors. Aura Merchandise, a Promoter entity has also participated in the preferential issue for an amount of Rs. 40 crore.
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