Happiest Minds, Beatroute partner to offer solutions for CPG industry

Happiest Minds Technologies and BeatRoute have entered into a strategic partnership to solve typical revenue realization problems faced presently by the consumer packaged goods (CPG) industry.

BeatRoute's cloud SaaS CRM-SFA platform enables CPG enterprises to achieve high impact digital transformation across their retail & B2B field sales operations.

The complex CPG eco-system is characterized by multiple channels and relationships including modern trade, general/traditional trade and other B2B channels that require a seamless, holistic solution to enable smart selling physically as well as digitally.

This partnership empowers CPG enterprises with a goal-oriented digital transformation journey, by leveraging new age technologies such as ML, store analytics, sales process gamification, bots and social channels to drive sales uplift and provide brands with a competitive advantage.

Happiest Minds Technologies enables digital transformation for enterprises and technology providers by delivering seamless customer experiences, business efficiency and actionable insights. Its consolidated net profit rose 23.7% to Rs 42.15 crore on 5.47% increase in revenue to Rs 192.84 crore in Q3 December 2020 over Q2 September 2020.

Shares of Happiest Minds Technologies rose 2.62% to end at Rs 638.15 on Tuesday (13 April). The domestic equity market is shut today, 14 April 2021 on account of Ambedkar Jayanti.

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