Project SURE To Mark Apparel Industry's Largest Commitment To Move Towards Sustainable Fashion

The Union Minister for Textiles, Smriti Zubin Irani launched Project SU.RE, a move towards sustainable fashion, at Lakme Fashion Winter/Festive 2019, in Mumbai on 22nd August, 2019. The SU.RE project is a commitment by India's apparel industry to set a sustainable pathway for the Indian fashion industry. SU.RE stands for 'Sustainable Resolution' - a firm commitment from the industry to move towards fashion that contributes to a clean environment. The project has been launched by the Minister, along with Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance, the organizers of Lakme Fashion Week.

The five-point Sustainable Resolution is as follows:

1. Develop a complete understanding of the environmental impact of the garments being currently produced by our brand.
2. Develop a sustainable sourcing policy for consistently prioritizing and utilizing certified raw materials that have a positive impact on the environment.
3. Make the right decisions about how, where, and what we source across the value chain by selecting sustainable and renewable materials and processes and ensuring their traceability.
4. Communicate our sustainability initiatives effectively to consumers and media through our online and physical stores, product tags/labeling, social media, advertising campaigns and events.
5. Through these actions, shift a significant percentage of our supply chain to a sustainable chain by the year 2025, addressing critical global issues such as climate change, contributing to the UN Sustainable Development Goals, and building a world that is safe for the future generations, as an acceptance of a responsibility we all share.

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