Sun Pharma launches its first dermatology product branded Suncros

Through Global Consumer Healthcare business

As part of its plans to grow the Global Consumer Healthcare business, Sun Pharma will focus on Dermatology as the fourth engine of growth for its OTC business. As part of this growth strategy, the company announced roll-out of its first dermatology product through the Global Consumer Healthcare business. Branded as Suncros, this is a sunscreen product, offering maximum protection from harmful UV rays till the inner layers of the skin.

Currently marketed as a branded prescription product with proven product efficacy has made it the No 1 sunscreen brand to be recommended by dermatologists in the country, Sun Pharma now launched select variants to market directly to consumers. The Suncros range has a highly differentiated product mix that provides an offering for all skin types along with superior benefits of matte finish which ensures non greasy texture, water resistant formulation and 6- 8 hour substantively.

Sun Pharma is rolling out three variants of the Suncros brand through the Global Consumer Healthcare business.

Suncros Soft with SPF 50+ PA+++ in matte finish for all skin types and ages

Suncros Aquagel with SPF 26 for acne prone skin

Suncros Aqualotion with SPF 50 for sensitive skin

All three Suncros products will be available in new attractive packaging across India. Suncros Aquagel will be available in a 100g pack with the MRP of Rs 345, Aqualotion in a 60ml pack with the MRP of Rs 395 and Suncros Soft in a pack of 50 g with the MRP of Rs 545.

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