TCS introduces new official race app for Toronto Waterfront Marathon

Tata Consultancy Services, the new title sponsor of the TCS Toronto Waterfront Marathon, is spotlighting the long-awaited return of the signature Toronto event with a focus on sustainability. The addition of a new official race app will modernize the race day experience, creating the most sustainable and enjoyable running event for participants and fans alike.

Developed by TCS as part of a five-year partnership with Canada Running Series (CRS), the official race app provides an integrated digital experience. The app allows fans to track the progress of their favorite runners in real time, and features a Sustainability Scorecard that lets runners and fans learn about their impact on the environment by measuring a broad range of environmental factors related to the marathon. This feature also allows users to donate to Trans Canada Trails' new AccessNow partnership, which is creating accessibility mapping across its more than 28,000 km of national trails, or donate to Trees for Life's tree-planting projects along the TCS Toronto Waterfront Marathon course.

Powered by Capital Market - Live News