Aditya Birla Fashion and Retail (ABFRL) on Wednesday said that it plans to open 25-30 stores of American Eagle Outfitters (AEO) brand in India.
The firm launched the international mid-to-premium deminwear brand in the country.
According to the company, the planned stores -- 25-30 -- will be opened in the next three years and that the brand will be positioned in the mid-to-premium segment.
"The brand is tragetted at customers aged between 15 and 27 years and this is a very big market size," ABFRL's President International Business Sathyajit Radhakrishnan told IANS over the phone from Bengaluru.
"We plan to open up 25-30 stores in India in the next three years with an average of one store a month for the next three year."
However, the compny did not disclose its investment projections. But industry estimates place the investment required for setting up of a single standalone store at around Rs 1.5 crore.
--IANS
rv/vm
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app