Apple TV+ streaming service to take on Netflix, Amazon

Taking Netflix, Amazon Prime and hordes of video streaming giants head on, Apple on Monday launched the much-awaited Apple TV+ that will stream highest-quality original TV shows, movies and documentaries across genre.

The on-demand subscription service will come in over 100 countries this fall with a brand new programming from the world's celebrated artists including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more.

Available on the Apple TV app, subscribers will enjoy inspiring and authentic stories with compelling characters from all walks of life, ad-free.

"We're thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet," said Eddy Cue, Apple's senior vice president of Internet Software and Services.

The company also unveiled the all-new Apple TV app and Apple TV channels coming in May.

The Apple TV app brings together shows, movies, sports news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices.

"Users can subscribe to and watch new Apple TV channels -- paying for only services they want, like HBO, SHOWTIME and Starz -- all on demand, available on and offline," said the company.

The customers can subscribe to Apple TV channels and watch them in the Apple TV app, with no additional apps, accounts or passwords required.

The Apple TV app will be available on Samsung smart TVs beginning this spring and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.

--IANS

na/vc