Ashok Leyland looks at 25% sales growth in tractors in 2016-17

The Hinduja Group's flagship firm Ashok Leyland is looking at a 25 per cent sales growth in tractor this year, a company official said on Friday.

"Pan India, we are looking at a 25 percent growth in tractors sales this year to gain the market share," said company's Zonal Manager (East) and ASEAN Market Marketing Suvendu Moitra.

"In India, around 41,000 tractors were sold last year, of which we had a share of 23.8 per cent. Total industry volume of tractors in the domestic market is expected to grow by 15 per cent this year.

"In the eastern region, the total industry volume of tractors was at 3,500 units in the last fiscal and we had sold about 800 units. We aim to double the sales figure by end the current fiscal in the region," he said after the launch of its Captain 40iT tractor in the city.

West Bengal contributes the most in terms sales of tractors in the region, followed by Odisha and Bihar, while the eastern region contributes 15 per cent sales of the company, he said.

In the pan-India commercial vehicles segment, the company's share is at 31 per cent and it aims at capturing 35 per cent market share in the current fiscal, he said.

On the export front, the company has established its presence in Bangladesh, Nepal, Sri Lanka, the Middle East and among others and has started exploring counties like Malaysia, Thailand and others in the Asean bloc.

Moitra asserted that the series of terror attacks in Bangladesh will not have any impact on company's exports of commercial vehicles to the neighbouring country.

"We export about 4,000 units of commercial vehicles a year to Bangladesh. We do not see terror attacks will have any impact on exports. These attacks may have adverse impact on local people but business community of Bangladesh is not expected to be affected. We experienced a prolonged strike in Bangladesh.. that time our exports fell to around 3,000 units a year," he said.

--IANS

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