'Baahubali...' team heads to Cannes

"Baahubali: The Beginning" director S.S. Rajamouli and producer Shobu Yarlagadda will be leading a panel discussion at the upcoming Cannes Film Festival. The southern magnum opus will also be screened at the prestigious film fest.

Rajamouli, who got the Best Feature Film award at the recently held 63rd National Film Awards, will lead a discussion on virtual reality (VR) at the Marche du Film, a film market event taking place alongside the festival.

The film festival will take place from May 11 to May 22. And the film's team will be part of the gala on May 16.

The director of the film, producer along with Raja Koduri, senior vice president of Radeon Technology Group (RTG), AMD, will lead a panel discussion titled Increasing the Intensity and Scale of Epic Film Experiences through VR at the NEXT Pavilion, read a statement.

AMD group has driven innovation in high-performance computing, graphics, and visualisation technologies for more than 45 years by building blocks for gaming and immersive platforms. Radeon Technologies Group is now an autonomous graphics division, part of the AMD group.

The panel will be moderated by Patrick Frater, Asia Bureau Chief, Variety.

The panel will discuss new opportunities that a storyteller has today through VR, to create experiences with unprecedented scale and immersiveness, the need for new technology and powerful graphics processors (GPU's) to build these experiences, challenges in VR production, and new ways to distribute these experiences to reach a mass audience.

The interactive panel will be streamed live via the official Facebook page of "Baahubali: The Beginning" and AMD.

After the discussion, the film will be screened at Palais K at the Marche Du Film venue in Cannes.

"Baahubali: The Beginning", which was a box office wonder, has been lauded for being an imaginative film, monumental by its production values and cinematic brilliance in creating a fantasy world on the screen. It stars Prabhas and Rana Daggubati in the lead.

Post its success, the second part of the film is already in the works. "Baahubali: The Conclusion" is the second part in the franchise and it is tipped to be made on a higher budget than its predecessor.

RTG is currently working in association with Arka Mediaworks, the makers of the first film to create a first of its kind, path breaking VR experience based on the movie.

--IANS

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