The West Bengal tourism department will launch a revamped promotion campaign at airports in Mumbai, Delhi and Kolkata to draw more tourists, an official said here on Tuesday.
Christened "Experience Bengal", the campaign entails putting up hoardings and posters and other details at the airports.
"It will start in a couple of days and we will gradually branch out to other cities," a top official of the state tourism department told the media here.
In addition, Bollywood superstar Shah Rukh Khan, who is also the brand ambassador of the state, will be shooting a TV commercial here soon as part of the state's promotional campaign.
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