Beurer GmbH launches next-gen healthcare products in India

With an aim to penetrate into the Indian healthcare market, Germany-based Beurer GmbH on Wednesday launched numerous health and well-being products here.

The new products include Bluetooth-enabled sleep sensor, digital blood pressure monitors, digital BMI weighing scales and mobile ECG device.

"Beurer offers German engineering in health and well-being products. Our uniqueness lies in diverse range of quality tech-friendly products. With Beurer advanced wireless devices one can store and transfer data safely via Beuer Health Manager Application on the internet using smartphones and PC," Bernd Lindner, Export Director Beurer GmbH, Germany, told reporters during an event here.

The 98-year-old company has already introduced 60-70 products, out of its vast range of over 400 products, in major Indian cities such as Bengaluru, Delhi, Mumbai, and Ahmadabad in the past two years.

The company has also tied up with top notch retail outlets and e-commerce platforms such as Flipkart and Amazon to help customers buy the innovative Beurer products.

"With the Beurer products, users can transform their homes into mini-clinic, as it eliminates the need for them to go to the hospitals for basic health check-ups such as checking their blood pressure levels," Stanley Joseph, Group General Manager, H.W Int'l, L.L.C Dubai -- sole distributor in Gulf region and India for Beurer GmbH Germany, told IANS.

The company also aims to set up a manufacturing unit in the country by 2020.

--IANS

rt/lok/vt