Thousands of posters, books, leaflets and calendars, counting the achievements of programmes introduced and promoted by the Prime Minister Narendra Modi-led NDA government at the Centre, and bearing photographs of him and Uttar Pradesh Chief Minister Yogi Adityanath, are being distributed to the devotees thronging the ongoing Kumbh Mela here in this historic city that was recently renamed by the BJP government.
One such book, titled "Vikash evam Vishwas ki Nayi Misaal" (New Landmark of Development and Trust", bears the pictures of Modi, Bharatiya Janata Party President Amit Shah and Yogi on the cover page, has also been brought out by the Information division of the UP government.
The book claims that Uttar Pradesh has emerged as the foundation of New India, and heaps tons of praises on the BJP governments at the Centre as well as in the state.
Highlighting the condition of law and order in the state, it claims that in the last one and a half years there has been peace and communal harmony among people of various religions, residing in the state.
These books make no mention of numerous cases of lynchings, cow vigilantism and other instances of disharmony that have been widely reported in the media.
Calendars bearing photographs of Modi and Yogi, in two sizes -- meant for hanging on the wall and carrying in the pocket -- are also being distributed to the visitors.
These physical freebies to visitors are joined by a slew of hoardings bearing the photographs of the two leaders that dot the by-lanes as well as the bathing ghats of the Kumbh nagri (city).
The Kumbh Mela, 2019 is being held from January 15 to March 4, with six important bathing dates (Shahi Snan).
Makar Sankranti, which fell on Tuesday, was the first of these dates for bathing, and officials expect over 15 crore devotees to take the holy dip this year.
--IANS
ss/in/vsc
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
