Chahal unveils CheQmate brand at WC send-off ceremony

Indian cricketer Yuzvendra Chahal in association with High Times Solutions (HTS), Indias leading sports and entertainment management company, unveiled CheQmate, an industry leading lifestyle brand in India at the World Cup send-off ceremony in Gurugram.

The ceremony witnessed the logo and website launch by Chahal and was and was also attended by Ashish Nehra (Former Indian Cricketer), Yogita Bali (Former International Women's Hockey Player), Jagdeep Singh (Special Secretary Finance Government of Haryana), DR Chinnal Chahal (SDO Sohna Gurugram ADJ ), Sanjay Jindal, Justices Ravendra Jain, Rajat Banerji (VP Amway), Pradeep Chouhan(GM OBC Bank), Vinay Mittal (M.D. Deepali Designs).

Cricketer and former chess player Chahal is now marking his presence in the field of entrepreneurship. Similar to switching the styles of bowling from medium pace to spin and mastering them all, he is all set to replicate this success as an entrepreneur.

Chahal showcased his plan of action at the launch ceremony on Tuesday. The event kicked-off at 3 p.m. with 3 slots, a quarter-hour long each, observing Yuzvendra Chahal Logo, Website and Brand CheQmate launch along with a concluding Q&A session to detail the vision behind the brand launch.

Elaborating more about CheQmate and its core mission, Chahal said, "With the launch of CheQmate, my partner, HTS and I, open our arms to brand collaborations for future. Initially, we plan to deal in lifestyle products and services like games, ventures and sub-brands to offer Indian sports lovers with a one of a kind experience."

Agreeing with Yuzvendra Chahal and sharing his delight at the launch, Piyush Sachdeva, CEO, HTS stated, "I am very excited to make this collaboration a success and wholeheartedly invite others to be a part of this exciting and rewarding initiative."

The launch ceremony was concluded with a cheQmate by Yuzvendra in a mere 6 moves.

Yuzvendra and Piyush have previously worked together for the development, growth and benefit of the sports industry in India and have also framed intellectual properties.

--IANS

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