Experienced producers have Friday fever too: Ramesh Taurani

Image
IANS Mumbai
Last Updated : Sep 03 2013 | 5:35 PM IST

Bollywood producer Ramesh Taurani says no matter how experienced a producer is, the Friday fever will continue to make them tense.

Bollywood films are traditionally released every Friday.

"Fridays are full of tension no matter how experienced a producer is. Friday fever will be there. Of course, we keep a tab at the box office collection, but for us the priority is audience satisfaction," Taurani, who has earlier produced films like "Raaz", "Ishq Vishk" and "Race" under the Tips Industries Ltd. banner, told IANS.

"Audience should like the film. Our entire family takes tension on Fridays if our film is releasing, but that's how it is," he added.

Taurani is currently busy promoting his film "Phata Poster Nikhla Hero". He believes that Shahid Kapoor-starrer film will be successful.

"We have made the film in a budget of Rs.40 to Rs.45 crore, and it also includes marketing. We are also happy that the promos have been received well so far. The song 'Khali peeli' has hit the chartbusters. We are certain that the film will do well," he said.

Directed by Rajkumar Santoshi, "Phata Poster Nikhla Hero" will hit the theatres Sep 20.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 03 2013 | 5:30 PM IST

Next Story