'Freedom 251' makers bet on Bollywood to push HD LED TV orders

After dispatching 5,000 units of "Freedom 251" smartphones priced at less than $4 to those who had booked the device in the cash on delivery (COD) mode, its Noida-based makers are ready for customers' feedback and their next big bet: HD LED TV.

According to Ringing Bells Pvt Ltd CEO Mohit Goel, they have booked a sports stadium in Noida where the world's cheapest HD LED TV -- at Rs 9,990 -- will be unveiled in the presence of Bollywood personalities.

"On July 25, we are organising a big event in Noida where the star cast of the upcoming film 'Dishoom' -- John Abraham, Varun Dhawan, Jacqueline Fernandez and Akshaye Khanna -- will join us for the HD LED TV launch," Goel told IANS on Tuesday.

The booking for the 31.5-inch HD LED TV will begin from July 26. The delivery of LED TVs will start from August 15.

Before the mega event, Goel will personally distribute nearly 200 "Freedom 251" smartphones in his home town Garhipukhta in Shamli district, western Uttar Pradesh.

"I am planning to go to Shamli on July 14 to hand over 200 'Freedom 251' units to those who booked the device from these areas purely because of the emotional connection as I hail from Shamli," he told IANS.

According to Goel, the company has received nearly 48,000 fresh booking orders for the newly-launched four feature phones, two smartphones and three power banks last week.

"These customers will also receive their units on cash of delivery (COD) mode. I expect the booking numbers to rise manifold in the days to come," he added.

The four feature phones are available under the names of Hit (699), King (Rs 899), Boss (Rs 999) and Raja (Rs 1099).

The two smartphones -- Elegant 3G and Elegant 4G -- are available for Rs 3,999 and Rs 4,999, respectively.

The company said it has tied up with RV solutions Pvt Ltd for the distribution of the devices.

--IANS

na/vt