Ibis Styles Singapore targets Indian leisure travellers

The recently opened 298-keys hotel Ibis Styles Singapore on MacPherson is targeting Indian leisure travellers by working with leading travel operators.

"A majority of our guests are from China, Vietnam, India, Australia... India is one of the top three nations. The other two are China and Vietnam," Ken Leow, Director of Sales and Marketing, told IANS.

He said the hotel - a part of the French hospitality chain Accor Group - had tied up with tour operator Thomas Cook in India.

Further, it was the first Ibis Styles branded hotel in Singapore.

According to Leow, the hotel is located at the crossroads of MacPherson and Aljunied road, around 15 km from the Changi Airport, and sits atop Macpherson Mall, which is expected to open later this year.

Earlier the plot housed the Windsor Hotel. The present owners carried out extensive remodelling, nearly doubling the number of rooms and opened the property for guests in April 2016.

The Ibis Styles also has a swimming pool, restaurant, bar and a gym overlooking the pool.

Leow agreed that the Chat & Chow restaurant gets bit crowded during the breakfast time - the hotel's room occupancy ratio is around 85 per cent with around 400 guests.

"There will be restaurants once the mall is opened. Arrangements will be made for our guests to have breakfast (complimentary) in one of the restaurants," Leow said.

The room tariff starts at Singapore $138 that includes complimentary breakfast and Internet access.

The hotel has five different kinds of rooms including triple rooms as well as family rooms.

"We will start offering free international calls to 10 countries," Leow added.

According to Leow, the hotel is expecting more business from the small and medium business enterprises.

(Venkatachari Jagannathan was recently in Singapore at the invitation from Accor Hotels. He can be contacted at v.jagannathan@ians.in)

--IANS

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