A leading online review platform mytourreview.com has selected Kerala as the place to visit in 2016-17.
The website will now promote Kerala among global tour operators and travellers.
Kerala Tourism Director U.V. Jose said 'God's Own Country' has always benefitted from positive word-of-mouth reviews from international travellers.
Jose said: "Online platforms are an influential and fair tool that tourists use to spread the word about Kerala, which has again topped as a must visit destination."
The website was launched last year on World Tourism Day (September 27) and now has 500 global operators.
Of 300 reviews received by mytourreview.com, 80 per cent of the traveller reviews were on Kerala based tour operators, which prompted them to pick the state for the campaign.
--IANS
sg/in/dg
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app