Magic Leap's AR device poses competition to Microsoft's Hololens

Image
IANS New York
Last Updated : Apr 21 2016 | 1:13 PM IST

It seems Microsoft's augmented reality (AR) device Hololens will soon have a competitor in Magic Leap -- a US-based startup that released a new demo out of its long-awaited AR device that shows 3D infographics and floating phantom jellyfish.

The company has not released a pair of glasses yet and with Hololens, it is not the only company vying for the still nascent augmented or "mixed" reality market, Motherboard.vice.com reported.

The demo that looked like it has been captured straight out of a sci-fi movie showed that the user was able to send emails and texts through heads up displays, check out 3D infographics and diagrams, review projects and see phantom jellyfish floated around his desk.

According to Magic Leap representatives, the real game-changing technology is mixed reality not VR because they think "that people want to interact with the world that is already out there".

Though there's been no public demo of the product but demos for a certain target group helped the company raising $793.5 million in February.

--IANS

sku/na/vt

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 21 2016 | 1:04 PM IST

Next Story