Panel to finalise media campaign against portrayal of women

The government Friday constituted a committee to finalise modalities for a media campaign against indecent portrayal of women in mass media.

The committee would be headed by K. Ratna Prabha, additional secretary in the women and child development ministry.

The mandate of the committee is to finalise modalities of a media campaign, through print and electronic media, to instill a sense of respect for women in all spheres of life, suggest innovative campaign strategy to project women in a more positive, draw up a national campaign to sensitize families regarding the values of girls.

It will also identify areas of cooperation between ministries of women and child development and information and broadcasting on all such issues that demand sustained public interest campaigns in print, electronic as well as the social media.