'Peddlers' minimum investment with maximum returns: Vishakha

Image
IANS Mumbai
Last Updated : Jun 07 2013 | 2:45 PM IST

Actress and now filmmaker Vishakha Singh, who has co-produced "Peddlers", is confident that the small-budget project would yield maximum results at the box office.

Directed by Vasan Bala, the thriller has been produced and presented by Guneet Monga-Anurag Kashyap Films Pvt Ltd (AKFPL).

It's release date is yet to be finalised and Vishakha feels that "initially the film would sell on Anurag Kashyap's name and later it would sell on word of mouth. It is a minimum investment with maximum returns".

Set in Mumbai, the film about young destitute boys trapped in the drug trade and a police officer chasing them was screened at the Cannes Critic week last year.

The actress-producer, who spent a major part of her childhood in Abu Dhabi, started her career in showbiz with television and print commercials. She graduated to movies with 2007 Telugu film "Gnaapakam" and later featured in several southern movies.

She made her Hindi film debut with "Hum Se Jahan" in 2008, but got noticed in director Ashutosh Gowarikar's "Khelein Hum Jee Jaan Sey".

For Vishakha, a graduate in business studies from Delhi University, safest thing was to start her journey as a producer with a small budget film.

"Production was never on the agenda. The safest way to start off was to learn on a small level. Guneet Monga was looking for funds, it made sense as it was a less investment. Also Guneet Monga is an established producer. The film has a great script, it is high content and the actors are fabulous," Vishakha told IANS.

She has also co-produced "Haramkhor" with Guneet Monga and AKFPL. Directed by Shlok Sharma, it is expected to come out some time this year.

She will take a call on further productions once the two films release.

"I would want to produce more, but I am waiting for 'Peddlers' and 'Haramkhor' to release and then I will take a call," said the actress.

As far as acting goes, she will be seen in forthcoming films "Fukrey" and "Ankur Arora Murder Case".

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 07 2013 | 2:11 PM IST

Next Story