People not watching 'Rock On 2' as their priorities are different: Sidhwani

"Rock On 2" producer Ritesh Sidhwani says it is disappointing that the film's box office collection got affected due to Prime Minister Narendra Modi's decision to demonetize Rs 1,000 and Rs 500 notes.

He says after the announcement priorities of the people have changed.

"Of course, it is disappointing. There was collateral damage to what the larger picture was by the government. We can't be selfish, but personally it is disappointing because you made a film for two years and there is no second chance that we will get. We won't have a second chance because next week there will be some other film," Sidhwani told IANS.

Directed by Shujaat Saudagar, "Rock On 2" features Farhan Akhtar, Shraddha Kapoor, Purab Kohli, Arjun Rampal and Shashank Arora. The film released on Friday. The makers of "Rock On 2" have come up with some innovative ideas like PVR cinemas are waving off the convenience fee.

Sidhwani hopes the situation gets better by Monday.

"If you made a film which is good and there is a hurdle where you want to watch but people are not able to watch 'Rock On 2' as their priorities are something else as they want to deal with bigger problem that is disappointing," he added.

Sidhwani feels people don't want to watch movies right now, but sort out their money troubles.

"What I learnt from PVR and Inox almost 40 to 45 percent of transaction is done through digital. We worked with them on that they have removed so many incentive schemes but the issue is their priorities is to sort out what the situation is right know. I don't think this is on the priority that they want to watch a movie," he said.

--IANS

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