Sandip Soparrkar Indian ambassador for speed cubing company

Choreographer Sandip Soparrkar has been roped in as the Indian brand ambassador of cube sport company Speed Cubing Mumbai Unlimited (SCMU).

Sandip has associated himself with the company, which is a group of speed cubers from Mumbai, to lend his star power in promoting it in India.

"I am having a great time, I feel honoured that SCMU asked me to represent them as their brand ambassador. Cubing is a fantastic sport which sharpens not just the mind but even develops the motor movements in a person. It is an amazing sport for kids as well as adults and I am glad that I have been chosen as the face of the brand," Sandip said in a statement.

The choreographer, who has worked for films like "Zubeidaa", "Kites" and "7 Khoon Maaf", also shared that cube is just not a toy, and that it's a complete sport in itself.

"Cube is not just a hobby for kids, it can be helpful for working professionals too to tackle everyday challenges in life and a great stress buster," he added.

SCMU head Girish Bhatia commented that Sandip got addicted to speed cubing through his cuber son Arjun, who shares a similar passion and wants to take speed cubing to a greater level.

"We are proud to announce our association with Bollywood's ace choreographer Mr. Sandip Soparrkar as our brand ambassador. I was cubing since 2011, and wanted cube competitions to happen in India, but there was no one to take cubing seriously," Girish said in a statement.