The mobile messaging app Snapchat is gaining popularity among US smartphone users aged 35 and above even as the app is likely to continue being popular among teenagers due to its concept of "self-destructing content", a media report said.
According to a Wall Street Journal study, 14 per cent of US smartphone users over 35 years old use Snapchat -- up from just two per cent three years ago.
The study also claimed that 70 per cent of all US smartphone users today are on Snapchat, with the US First Lady Michelle Obama joining the app about two weeks ago.
"[Snapchat doesn't] have the public likes and comments that often make for awkward moments on traditional social media. It's never been an issue," a spokesperson for Snapchat was quoted as saying.
--IANS
vr/na/bg
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app