Vistara offer discounted fares, other airlines expected to follow

In a bid to attract flyers, passenger carrier Vistara on Tuesday announced an all-inclusive one-way fares starting at Rs 949.

According to the airline, the offer will be applicable on tickets booked between September 6-10 for travel between September 12-30.

"This is a limited inventory/ limited period sale for the last phase of low season and a wonderful opportunity for people to try the 'new feeling' as Vistara does not announce too many sales," a Vistara spokesperson was quoted as saying in a statement.

"The sale requires a six-day advance purchase."

Vistara's new scheme follows AirAsia India's "Big Sale!" offer.

According to industry observers, other airlines might soon start to offer discounted fares to lure passengers in the lean travel season.

Sharat Dhall, President of Yatra.com said: "Airfares over the past couple of months have been at their lowest as compared to the previous few years. Between today and last week, two of the newest entrants in the airline industry, Vistara and Air Asia, have announced their sales."

"We are expecting that other carriers are likely to join the sale as well."

Airlines offer these kinds of special fares not just to stimulate demand, but also to increase load factors during the lean seasons: The periods between January-March and July-September.

--IANS

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