Will not sponsor Indian team if Srinivasan continues: Sahara

Image
IANS New Delhi
Last Updated : May 24 2013 | 8:31 PM IST

Having pulled out its franchise Pune Warriors from the Indian Premier League (IPL), Sahara chief Subrata Roy fired another salvo saying he would immediately stop sponsoring the Indian team if N. Srinivasan continues to be the president of the Board of Control for Cricket in India (BCCI).

"Person like Srinivasan does not know how to run cricket. Sahara will not sponsor team India as long as N Srinivasan stays as its chief," Roy was quoted as saying by a TV channel.

Roy said BCCI's style of functioning was disgusting, irritating and frustrating.

The BCCI and Sahara have been at loggerheads over the IPL franchise fee. Sahara's repeated requests the BCCI to revise its franchise fees - $370 million over 10 years, the highest in the IPL - was never entertained. They had to pay Rs.120 crore (around $21.6 million) this year before the start of the season but after they failed to do so, the BCCI encashed the bank guarantee.

An angry Sahara pulled out Pune Warriors from the IPL and also said that it would not renew its sponsorship of the Indian cricket team after December.

Roy said BCCI didn't even have courtesy to reply to Sahara's letter.

"The board was not even interested in talking to us to sort out differences. And we didn't have any choice than to pull out of the IPL," said Roy.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: May 24 2013 | 8:18 PM IST

Next Story