Apnaa DBT?

Why was the slogan for the government’s cash transfer scheme modified from “aapka paisa, aapke haath” to the more mundane direct benefit transfer, or DBT? Pure functionalism, Finance Minister P Chidambaram explained at a press conference. “Aapka paisa, aapke haath” connected better with the people, he said, and was set to be used on political platforms, but in government terminology, DBT was more apt.