While there is little doubt about 4G growth, analysts are worried about a price war once Reliance Jio Infocomm (RJio) rolls out its services. Analysts at Fitch group's India Ratings say the proposed launch could disrupt data pricing, leading to data realisations softening 30-40 per cent from the current levels in FY17. While consumption volumes are growing at 30-35 per cent annually, a steeper decline in data realisations could lower data revenue per user.
The bigger monitorable is voice pricing. As voice continues to bring in 70 per cent of revenues for the sector, Bharti Airtel is experimenting with voice over LTE (VoLTE) trials. RJio, which is expected to launch its 4G services in the second half of 2016, is to offer VoLTE. However, voice growth has been muted even in a seasonally strong December quarter, with data driving revenue. Currently, the cost of an LTE voice call is a fifth of normal voice call. So, RJio's entry is a threat. But, Bharti's VoLTE launch provides some comfort due to its ability to retain customers, if the worse comes true.
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