Letter to BS: Consumers, not companies, own their data, says Trai

The violation of data privacy of the consumer is, to put it sarcastically, more the rule than the exception

Image
Business Standard
Last Updated : Jul 18 2018 | 12:47 AM IST
This refers to your article “Consumers, not firms, own their data: Trai” (July 17). It has been rightly pointed out that users own their data. Digital entities are mere custodians and not de facto owners of such data, which carry with them an element of confidentiality not to be breached as a matter of course. Accordingly, digital entities have no right to put such information in the public domain.

Today they take full advantage of  inadequate rules and regulations preventing sharing of call detail records with third parties. The violation of data privacy of the consumer is, to put it sarcastically, more the rule than the exception. Further, in the absence of encryption during storage, a lack of clarity about the terms and conditions of product marketing and advance acceptance of contractual terms, all this becomes open to litigation. In short, a contract can't be deemed as consent. The consumer has the right to know the nature of transaction he is entering into.

In reality, customer consent is taken for granted and the approach is more dictatorial than consensual. The customer should have the right to modify or delete unacceptable clauses leaning in favour of the digital entity. Blanket permission to the digital entity should not be presumed and accordingly strict rules and regulations with stringent penal provisions should be incorporated to protect the consumer.

Although there is public knowledge of such frequent violations, there is general hesitation by consumers to litigate for practical reasons which is being exploited by such entities. Consumer forums and courts of law should take note of the trends and not confine themselves to mere documentary evidence in such cases where customers express grievances over clauses leaning in favour of the digital entity.

C Gopinath Nair  Kochi
 Letters can be mailed, faxed or e-mailed to:
The Editor, Business Standard
Nehru House, 4 Bahadur Shah Zafar Marg
New Delhi 110 002
Fax: (011) 23720201  ·  E-mail: letters@bsmail.in
All letters must have a postal address and telephone number


One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Next Story