The essential objective of UDAY was to restore the financial viability of public sector power distribution companies (or discoms). This was a timely intervention because, over time, thanks to the lack of pricing reforms — that is, ensuring power prices in the country stayed in line with the production and distribution costs — and high operational inefficiencies — for instance, high AT&C (aggregate technical and commercial) losses — discoms had come under severe financial burden. The level of debts was such that many discoms procured less than the required power from producers because for each additional unit that they distributed they picked up additional losses. In turn, this had an adverse impact on both consumers and power producers. Consumers, who have been admittedly paying far less for each unit of power than what is economically feasible, ended up getting punished with inadequate power supply. The producers, on the other hand, suffered as the demand for their produce dipped, completely disrupting their viability calculations.
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