There are many proposals that have been floated to increase the number of women in the workforce. A World Bank study last year determined that social conditions make it particularly difficult to increase this proportion. It is obviously necessary to improve law and order so that getting to work is easier for women, and many larger corporations will have to put into place policies and schemes that are targeted towards making it easier for women to work. There are several proposals, for example, paying for maternity leave or child care, including burden-sharing between the employer and the government. That is an important and necessary discussion. However, in the course of that discussion, the possibilities from female self-employment and entrepreneurship should not be forgotten. For that to work, it will be necessary to customise products and services, looking at the credit requirements for women. It is clearly an important direction for the financial business in general. If conventional commercial banks miss out on this important and growing segment of the market, there is little doubt that new financial technology firms will step in. So it is in the best interests of legacy finance itself to step up and consider how best to target this under-served category. In the past, credit for women has largely been tokenism under another guise — pink credit cards, for example, or wedding-related credit services. This approach needs to be re-jigged, taking into account women’s increasingly important role as entrepreneurs and the fact that the data reveals that they are by and large good credit risks. This was also the lesson from microfinance attempts over the past decades. Legacy finance needs to pay closer attention to the lessons of microfinance, including self-help groups — what are the methods by which repayment risk can be reduced for women, in particular, allowing for cheaper credit to be targeted at them? Internationally, there are funds that are specialised only for women-led ventures. India needs such an ecosystem.