AEGON Religare Wins ABBY for its Debut Campaign - K.I.L.B.

The only company to win an award in the Best Integrated Campaign in the Financial Services category.

At the Goafest 2009 Abby awards which concluded last weekend, AEGON Religare Life Insurance’s debut campaign K.I.L.B. (Kum Insurance Lene Ki Bimari) was awarded the Bronze for Best Integrated Campaign in the Financial Services category. There were no gold or silver announced in this category, making AEGON Religare Life Insurance the only company in this category to win an award.

Integrated Campaign takes into account the creative developed across TV, Print, Internet and Outdoor.

This award is special since the KILB work has been regarded as the best in the year 2008 not only in life insurance category but across the entire financial services space, which includes Banking, Mutual Funds, General Insurance, Consumer Finance etc. Abby awards are the biggest advertising awards in India and are celebrated annually to honour cutting edge and creative pieces of work.

The KILB campaign was also nominated in the Best Use of Media Mix. The campaign was amongst the top 9 campaigns in this category, selected from 417 campaigns for the year 2008.

AEGON’s businesses serve over 40 million customers in over 20 markets throughout the Americas, Europe and Asia, with major operations in the United States, the Netherlands and the United Kingdom. With headquarters in The Hague, the Netherlands, AEGON companies employ almost 32,000 people worldwide. The company’s common shares are listed on four stock exchanges: Amsterdam, London, New York and Tokyo. It manages EUR 351 billion in revenue generating investments. AEGON has more than 160 years of experience with its roots going back to 1844. It holds 26% equity in our company. http://www.aegon.com

Religare Enterprises Limited (REL) is one of the leading integrated financial services groups of India. REL's businesses are broadly clubbed across three key verticals, the Retail, Institutional and Wealth spectrums, catering to a diverse and wide base of clients. REL offers a multitude of investment options and a diverse bouquet of financial services with its pan India reach in more than 1830 locations across over 490 cities and towns. REL also currently operates from 10 countries globally following its acquisition of London's oldest brokerage & investment firm, Hichens, Harrison & Co plc. REL holds 44% equity in our company. http://www.religare.in