Anurag Gupta to play new role at Mudra MAX as Chief Strategy Officer

Anurag Gupta has recently been elevated to Chief Strategy Officer at Mudra MAX. He will continue to report to Pratap Bose (COO - Mudra Group and CEO - Mudra Max). Prior to this new appointment, Anurag was the President of Strategic Initiatives & Integration.

Anurag brings with him 14 years of rich experience from sectors like advertising, brand management and media. He joined Mudra Max in 2008 and during the last two years he was responsible for setting up and strengthening the various units of Mudra Max.

As Chief Strategy Officer Anurag will be in-charge of all non-media businesses of Mudra MAX and will also be tasked with building on the strategic capabilities across the entire agency. Anurag will also help integrate various changes in the new management initiatives and guide the overall Mudra MAX strategy.

Commenting on Anurag’s new role, Pratap Bose, CEO - Mudra MAX said, “We realize that as we grow in size and capabilities, a centralized control of vision and strategy is key to focused growth deliverables. Our key challenge in the medium and long term will be to manage organizational complexities, maintain market focus, and keep our offering clearly differentiated. As CSO, Anurag will be the “go to” person for all such strategic shifts and execution. He brings a unique blend of organizational planning, creativity, entrepreneurship and a deep understanding of the business to this role and is the right person to take up this challenge.”

Anurag Gupta, CSO – Mudra MAX added, “With an enviable client roster, solid financial performance across all units and a growing awards tally, we have established our presence in the market. This was just the first step. My new role will enable me to evolve Mudra MAX to the next level, by bringing in fresh ideas, fresh offerings and new ways of doing business. I am thrilled about the prospects offered by this position and look forward to delivering consistent results. I firmly believe that today the Mudra Group is the best place to be - if you have the passion and drive for new ideas.”

“Mudra MAX is a unique offering from the Mudra Group. We firmly believe that experience and engagement will be the way to build brands in the future. Anurag is best suited to take on the role of not only developing the critical strategic framework that will integrate all of MAX’s specialist units to deliver this, but also driving them to work together on a common platform, with a common vision,” concluded Madhukar Kamath, MD & CEO, Mudra Group.

About Mudra MAX:

Mudra MAX (Integrated Communications Planning & Implementation), a part of the Mudra Group, provides multi-speciality expertise to help build brands in the age of convergence. Mudra MAX consists of 16 specialist marketing units that provide clients seamless solutions across a wide array of media touchpoints.

Mudra MAX’s specialist units include: Connext (business solutions through media), RADAR (customized media solutions for Reliance ADA Group), Primesite (out-of-home solutions), Prime Green (solar enabled media), Prime Consult (outdoor environment consulting), Prime Retail (retail & visual strategy), Prime Wayfinding (navigation solutions), Kidstuff (promotional marketing), StreetSmart (interactive out-of-home solutions), Multiplier (trade marketing), Celsius (events marketing), Mudra Videotec (brands + entertainment), 10 Integrated (sports marketing), Terra (rural marketing), Portland Mudra (experiential & retail design) and ClearChannel Mudra (global out-of-home solutions).

Mudra MAX’s clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, MTV, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys among others.