Birla Sun Life AMC declares dividends in BSL Frontline Equity Fund and BSL Midcap Fund

Birla Sun Life AMC has announced a dividend of 15% (Rs 1.5 per unit on Face Value of Rs 10), under the dividend option of Birla Sun Life Frontline Equity Fund, an Open ended Growth Scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. The secondary objective is income generation and distribution of dividend

The AMC has also announced a dividend of 15% (Rs 1.5 per unit on Face Value of Rs 10) under the dividend option of Birla Sun Life Midcap Fund, an open-ended growth scheme with the objective to achieve long-term growth of capital at controlled level of risk by primarily investing in midcap stocks.

The record date for the dividend is July 31, 2009. All investors registered in the dividend plan of the schemes as on record date will receive this dividend.

The NAV as on July 23, 2009 under the dividend plan of Birla Sun Life Frontline Equity Fund was Rs 20.72 and for Birla Sun Life Midcap Fund was Rs 21.47.

Birla Sun Life Asset Management Company
Established in 1994, Birla Sun Life Asset Management Company (BSLAMC) is a joint venture between Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. BSLAMC is amongst the top 5 asset management companies in India with an average asset under management of Rs 47096 Crores as on March 31, 2009 and a market share of 9.5%. An impressive mix of reach through 116 branches, full range of product offerings across equity, debt, balanced & structured asset classes and strong investment performance has helped the Company enjoy trust of over 2.15 Million investors. Known for its consistent performance, BSLAMC, has received recognition from various institutes of international repute like the CRISIL, Asian investor Magazine, ICRA and Lipper. It is the only fund house in India to have won the coveted “Mutual Fund House of the Year” from CNBC TV 18 Crisil twice in a row.

About Aditya Birla Group
A US $29.2 billion corporation, the Aditya Birla Group is in the league of Fortune 500 worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation.

Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution & wealth management, securities based lending, insurance broking, private equity and retail broking. In FY 2008-09, the consolidated revenues of ABFSG from these businesses crossed Rs. 4763 Crores, registering a growth rate of 36%.

About Sun Life Financial Inc. 
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide. As of December 31, 2008, the Sun Life Financial group of companies had total assets under management of $381 billion globally.