BSNL partners LiveMedia for marketing thrust

Government owned telecom giant BSNL has partnered with  LiveMedia to further strengthen  its marketing thrust in rural, semi-urban and urban markets across the country. LiveMedia, the national leader in digital destination media, has entered into a strategic alliance with BSNL to show the latter’s advertisements on its screens.

These advertisements have  been specially developed to give a boost to  the marketing of BSNL services in the areas of  Mobile Telephony, 3G, Live TV, CDMA Wireless Phones and 3G  Data Cards. BSNL is India’s leading telecom service provider servicing the entire country barring the two metro markets of Delhi and Mumbai.

Rightly perceiving telecom as holding  the key to the economic transformation of  the Indian heartland, BSNL has taken it upon itself to provide state-of-the-art service offerings like high-speed broadband and 3G mobile services. The latter provides access to high speed data, video calls, video streaming applications and several other value-added services. BSNL  has contributed immensely to both increasing efficiencies and making life easier in rural areas.  BSNL is determined to contribute significantly to bridging the digital divide between metropolitan India and the rest of the country.  

Said Mr. Rajan Mehta, CEO of LiveMedia,  “We are both delighted and proud that BSNL has chosen to partner LiveMedia in its quest to provide state-of-the-art world class telecom services  in the rural, semi-urban and urban areas of the country.  LiveMedia’s network spans over 2500 locations through 5000 screens spread over 80 cities, towns and rural centres and addresses over 50 million footfalls in a month. BSNL advertisements can be seen running in rural locations like ITC Choupal Sagaars, Hariyali Kisan Bazaars, etc. where LiveMedia has placed high quality LCD screens.”

LiveMedia currently runs over 15 different branded  programmes, including such hits as Humour Live, Dhakkan’s Diary, Yo Mousi, Kittty & Witty, Mr. Wise, Horoscope, Music Live, Trivia Live and Fashion Live. Each of these has a growing set of loyal viewers and is extremely popular and widely talked about. Many of these programmes have been adapted to vernacular languages in rural areas.

Added Mehta, “The proprietary, custom-developed, innovative content pioneered by LiveMedia is built on the three pillars of Engage, Entertain and Educate. Overall, our emphasis has been on having a humour-rich content that is designed to enhance the attention span of viewers. Our content makes LiveMedia an appropriate medium for advertisers seeking to target those who are thin users of traditional media. Studies have established that viewers spend an average of 30 minutes before a LiveMedia screen. This gives ample time for advertising messages to register with viewers.”

About LiveMedia
LiveMedia is a young start-up company funded by Draper Fisher Jurvetson, Bay Partners and Samsung. LiveMedia has pioneered the concept of digital destination media, also known as “captive audience networks,” in India. Through this platform, it has created an alternate channel for communication for reaching out to customer segments that are thin users of traditional media and are otherwise difficult to reach.

LiveMedia’s network is the largest in India and spans over 2500 locations through 5000 screens spread over 80 cities, towns and rural centres and addressing over 50 million footfalls in a month. The owners of locations where LiveMedia puts up its screens benefit as the network helps enhance the ambience and the overall experience of their visitors. Audiences enjoy watching the LiveMedia screens as these bring to them a new genre of programming which matches their outlook and lifestyle. Advertisers benefit as they are able to reach and effectively communicate with their precise target segment without the usual wastage and high costs of traditional media. With changing lifestyles, the media consumption habits of people are also changing, thus calling for newer and more innovative ways to reach out to ever elusive customers. LiveMedia typically installs multiple screens in every location thereby ensuring that the audience has a clear and impactful view. The display is high quality and approximately two-thirds of the screens are audio enabled, thereby further enhancing the effectiveness of the network.