Datacraft's new brand is Dimension Data

Asia's leading IT services and solutions provider reinforces its global presence and combined expertise under a single brand as parent company

Datacraft, Asia’s leading IT solutions and services provider, today announced that its new brand is Dimension Data. The change in the brand demonstrates the improvements the company is making to ensure global consistency in its business operations. Dimension Data systems integration business now operates under one brand across 49 countries, simplifying support for its clients and accelerating its ability to serve businesses in a more consistent way.

Datacraft has been a subsidiary of Dimension Data since 1997 and has been working closely as a group to leverage international business opportunities. In 2008, Datacraft became a wholly owned subsidiary of Dimension Data when Dimension Data acquired the remaining 44.9% of the company and delisted Datacraft from the Singapore Stock Exchange. Since then, plans were underway to integrate the company under a single brand.

“The rebranding exercise is an excellent opportunity to reinforce the message to the market that we are a truly global company. We see more business opportunities as our clients can better leverage our global pool of resources, expertise and client references, in addition to consistent service delivery globally and regionally,” said Kiran Bhagwanani, CEO, Dimension Data India Limited.

Dimension Data will continue to develop innovative and relevant solutions and services for its clients and the market. With strong domain capabilities in data centres, networks, security, converged communications and Microsoft solutions, the company has the ability to partner with clients in the full IT infrastructure space, from consulting to integration to operations and management.

“India has been identified as a key growth market for Dimension Data. Our commitment to this market can be seen in the recent launch of ‘onecloud’ services where the company has committed to one of the largest investments in the Cloud Services business in India. The key difference that re-branding brings is our enhanced ability to help our clients accelerate their business goals. As we become more integrated as a global organisation, our ability to tap into global resources and best practices places us in a stronger position to be trusted advisors to our clients,” added Bhagwanani.