DDB India wins Bajaj Allianz Insurance

To handle the creative and online duties for the brand

DDB India added another big account to its roster with Bajaj Allianz Insurance. They have bagged the creative and online mandate for the brand. The size of the account is estimated at Rs.60 crores.

The brief was to take forward the thought of ‘Jiyo Befikar’.The incumbent agency for Bajaj Allianz is M&C Saatchi Communications. Their services will be retained by the brand.

Commenting on the win, Rajiv Sabnis, President, DDB India says, “For DDB India this once again validates our belief in the idea of Open Collaboration. A collaborative structure and spirit that harnesses our collective creative energy and ensures truly holistic creative business solutions. Bajaj Allianz is a powerful brand with a voracious appetite and a strong will to make it happen. We are honoured and delighted to partner them in this journey.”

Adding to it, Rajeev Raja, National Creative Director, DDB India says, “It’s a fantastic win for us. And what makes it even more exciting is the fact that the campaign we presented is approved the way it is and we will begin to execute soon.”

The presentation was strategically led by Mike Follett, National Planning Head, DDB India. He said, “Insurance is an exciting and dynamic category and as the role of the intermediary changes and the industry evolves, the role of collaborative communication becomes that much more challenging. Bajaj Allianz values the strategic planning process, human insights and the need for integration. We see an opportunity to create meaningful connections between people and the business.”

On partnering DDB India, Akshay Mehrotra (Head – Marketing & Corporate Communications, Bajaj Allianz Insurance) said, “In DDB India we see people and partners who have a deep understanding and capability to provide integrated communication solutions that connect with customers across the country. We believe and hope this association will help our brand grow."

About Bajaj Allianz
Bajaj Allianz General Insurance offers technical excellence in all areas of General and Health Insurance as well as Risk Management. This partnership successfully combines Bajaj Finserv's in-depth understanding of the local market and extensive distribution network with the global experience and technical expertise of the Allianz Group. As a registered Indian Insurance Company and a capital base of Rs.110 crores, the company is fully licensed to underwrite all lines of general insurance business including health insurance.

Bajaj Allianz has received iAAA rating, from ICRA Limited, an associate of Moody's Investors Services, for Claims Paying Ability. This rating indicates highest claims paying ability and a fundamentally strong position.

Bajaj Allianz has been ranked as the ‘Business Leader in General Insurance’ by NDTV Profit Business Leadership Awards 2008.

About DDB India
DDB India is a destination for talented people united by their belief in the power of creativity. DDB India believes in offering remarkable solutions that make clients more influential whether it is a 30 second TVC, digital or a one-on-one experience that creates an influence cascade. In India, it has 175 employees across 5 offices.

Some of its major clients include J&J, HUL, Henkel, Volkswagen, Reliance ADAG, AIG Corporate and Tourism Australia.