Dhanus launching passenger info system for Kerala

March 31, 2008, Cochin: Dhanus [BSE Scrip Code: 532903], one of India's fastest growing Alternative Telecommunications Service provider has entered into an exclusive MOU with The Kerala State Private Bus Operators Federation to launch the first of its kind initiative of installing passenger information systems in all private buses across Kerala along with its consortium partners, Sobha AppliedDSP, Chennai and Kiran Technologies, Cochin.

As per the exclusive MOU, Dhanus will provide FleeTrac™ services in over 20,000 private buses in Kerala. With this initiative, the transport owners in Kerala will bring delight to their passengers by providing instant information on location, arrival & departure timing and proposed arrival time of the destination of every individual bus via Internet and SMS.

Mr. Mons Joseph, Honorable Minister of Public Works Department inaugurated the service. Also present at the inauguration, were Mr. Mohammed Haneesh, IAS, District Collector, Ernakulam, Mr. Manoj Abraham, IPS, Commissioner of Police, Kochi, Mr. A. K. Abdulla, President KSPBOF, Mr.Lawrence Babu, General Secretary, Mr. A.D. Sudhindra, Executive Chairman, Dhanus Technologies, Mr. R. Ramakrishnan, Director, Shoba Applied DSP and Mr. Ranjith, Managing Partner, Kiran Technologies, amongst others.

Speaking at the occasion, Mr. A. D. Sudhindra, Executive Chairman, Dhanus Technologies Ltd., said, "We are extremely excited to announce this partnership with The Kerala State Private Bus Operators Federation. Private bus operators own close to 85% of the bus services in the state. This initiative, will ensure that, both the regular passengers and the millions of tourists who visit the state every year, have accurate bus schedule information on, literally, their finger tips. This will help them save enormous amount of time spent waiting for buses and make their journey carefree, helping them to relax and enjoy 'Gods own Country's scenic beauty."

"FleeTrac ushers in a paradigm shift in the way fleet is managed and new and innovative ways of passenger service" added, Mr. A. D. Sudhindra.

"We have chosen Dhanus and Sobha AppliedDSP among other vendors on account of their technical and domain expertise on vehicle tracking system. The passenger information systems that they would be installing our 20,000 plus buses would be a boon both for the passengers and for the bus operators who would benefit from the real time tracking system. In addition, the system would be extremely useful at times of unfortunate breakdowns, accidents. Dhanus would be offering a web interface in Malayalam language enabling every Malayalee to access and benefit from this system." said Mr. A. K. Abdulla, President, Kerala State Private Bus Operators Federation.

"KSPBOF is immensely happy to associate ourselves with Dhanus and their consortium partners, Sobha AppliedDSP and Kiran Technologies in this venture." said Mr. Lawrence Babu, General Secretary, KSPBOF.

The initiative will also provide a new avenue for the advertisers to reach their target customers through static and dynamic advertising content; including audio visual elements which will be displayed in the buses.

About Dhanus

Established in 1993, Dhanus Technologies Limited provides state-of-the-art solutions in CRM and Logistics fields by combining IT and telecommunications technologies; telematics services and, telecommunications services.

Headquartered in Chennai, India, the company has operations in California, and Florida USA. Dhanus has a rating of SE 1A from Dun & Bradstreet, indicating high level of technical competence and financial strength. The company is ISO 9001:2000 compliant. Dhanus, listed on BSE and NSE, is in the process of acquiring telecommunications companies in Europe and North America.