Dhara launches 'Dhara Life' refined rice bran oil
In its bid to further strengthen its offering in the edible oil category, Dhara, the leading cooking oil brand, has announced the launch of Dhara Life physically refined rice bran oil.
Speaking on the launch of the new variant Mr. Dinesh Agrawal, COO, Dhara SBU, said “Keeping the health conscious people in mind, Dhara now offers ‘Dhara Life’, physically refined rice bran oil. It has naturally balanced fat composition (MUFA, PUFA and SFA) apart from the presence of Oryzanol. Oryzanol (presence of which can be ensured only through the process of physical refining) is know to have cholesterol lowering properties. This variant is witnessing a healthy growth owing to the rising health concerns and the growing awareness of the benefits of ricebran oil, therefore, it was inevitable for us to lead the introduction”.
The benefits of ricebran oil include:
- It has naturally balanced fat composition (MUFA, PUFA and SFA) with added advantage of unique nutraceuticals like tocopherols and tocotrienols.
- It has naturally present Oryzanol – natural antioxidant, which has cholesterol lowering properties and can help prevent cardio vascular diseases.
- It possesses good storage stability and reausibility. These properties make it an ideal choice for general frying applications.
Available 1 ltr Poly Pouch and 5 ltr Jerry Can, it is available across leading retail outlets and MRF’s in Delhi and Mumbai.