Emami Plans To Enter National Market with Its OTC Product Range

Emami Limited, the Rs. 600 crore FMCG major, to give a boost to its over-the-counter (OTC) product range, plans to launch them nationally.

Emami has already made its foray into the OTC segment in 2006 by launching a range of products, including blood and skin purifier Lalima, cough syrup Sardija, laxative churna Good Morning, tooth powder Nirog Dant Powder Lal, memory tonic Memo Plus and ayurvedic tonic Femi Plus in eight states namely Bihar, Chattisgarh, Delhi, Jharkand, Madhya Pradesh, Rajasthan, Uttar Pradesh and Uttaranchal.

Following the successful test launch of this OTC range, Emami has identified some of the key products which will be launched nationally. "We have reached a stage where some of the products like Sardija and Lalima, to begin with, will be launched nationally very soon. We have appointed JWT to give the packaging an attractive and innovative look," said Mr Aditya Agarwal, Director, Emami Limited.

Even though the India OTC market is at a nascent stage, the company finds a great deal of potential in the same and aims to explore and increase the contribution of the OTC range to the overall turnover of the Group.

These OTC product range has been formulated after extensive research carried out at Himani Ayurveda Science Foundation (HASF). The world class quality control methods and processes maintained by HASF ensure optimum goodness of each ingredient and herb used, along with constant innovations and pharmaceutical enhancements.

About Emami Group
Emami Limited enjoys the reputation of being one of the major players in the personal and health care consumer products industry in India and over seas with flagship brands such as Boroplus, Navratna, Fair and Handsome, Sona Chandi Chyawanprash, Mentho Plus and Fast Relief . The company started as a manufacturer and marketer of beauty products, toiletry and cosmetics back in 1974. Emami's exports presently span the Middle East & Far East, UK, Africa and the CIS countries. Emami also has business interests in the fields of paper, ball pen tips, hospital, bio diesel, edible oil, cement, real estate, art and retail. Today, moving ahead with time, Emami Group is a Rs. 1600 crore company with its manufacturing plants and marketing operations spread across India. Visit www.emamigroup.com  for more information.