Ford India sees overwhelming response to the New Ford Ikon

Registers over 2000 bookings in less than 4 weeks. 

 

New class-leading two-year/100,000km warranty – assurance of Ikon's quality and durability

Excellent value with the new Ikon range starting at Rs 4.59 lakhs

New Ikon benefits Indian buyers with reduced cost of ownership

The newly launched Ford Ikon has received a fantastic response from Indian car enthusiasts across the country. Proving its popularity in the segment, the Ikon has already registered over 2000 bookings in less than a month since its launch.

Nigel Wark, executive director, Marketing, Sales & Service, Ford India, commented, ''We had promised to redefine the mid-size car segment in India with the launch of the new Ikon. We are extremely pleased with the response to the new car. We have more than 2,000 bookings already, a clear indication that exciting products with great value for money proposition are being well appreciated by our customers and proving to be a success.''

On November 5, Ford India launched its new Ikon range, offering significant improvements ranging from a new advanced DuraTorq TDCi engine with superior fuel efficiency, to stylish and fresh looks drawn from bold European design cues. Complementing this is the class leading warranty and significantly lower cost of ownership that the new Ikon boasts of.

Timothy Tucker, vice president, Sales, Ford India added, ''The new Ford Ikon has received terrific reviews across the country and is testament that we have our fingers strong on the pulse of our customers. Dealers across India are echoing of heightened consumer interest and dealerships such as Kairali Ford, Bhagat Ford, Harpreet Ford, Rajshree Ford and MPL Ford have shown exemplary efforts in registering maximum bookings. We are confident that the Ford Ikon will continue to post excellent sales results in the coming months as well.''

Bhagat Ford's dealer principle Raj Naresh Singh, recording highest number of Ikon booking orders said, ''The launch of the new Ikon has led to tremendous buzz in our dealerships. Customers are appreciating the new style, design and features of the product. An extremely affordable price tag has been a clincher, resulting in several bookings since the launch.''

Ford has introduced the advanced 1.4-litre DuraTorq TDCi engine in the new Ikon to complement the current 1.3-litre petrol engine, offering consumers the choice of two of the best powertrains, tailored to suit Indian driving conditions.

The new Ford Ikon has real appeal for those looking to complement their lifestyle with an energetic, stylish, affordable mid-size sedan.

Editor's Notes:
Established in 1995, Ford India is a wholly-owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With more than 2100 employees, the company's models include Ikon, Fusion, Endeavour and Fiesta.

All available Ford India products are fully E10 capable for petrol variants and B5 capable for diesel variants.