ICICI Prudential Mutual Fund voted "Most Trusted Mutual Fund brand"

ICICI Prudential AMC has emerged as the “Most Trusted Mutual Fund Brand” in the “Brand Equity Most Trusted Brands Survey – 2009”. ICICI Prudential AMC has also been featured highest amongst the mutual fund industry peers in the Top Service Brands in India category.

The Most Trusted Brands Survey – 2009 aims to identify the brands that bond the best with consumers. They are not just the brands that are most familiar; they are the brands that consumers believe provide quality and reassurance. Conducted by research agency AC Nielsen ORG-MARG, the survey is the largest of its kind in India, with a sample of over 8,000 distributed across socio-economic class, age, income and geography.

Speaking on the occasion, Mr. Nimesh Shah, Managing Director, ICICI Prudential AMC said “It is a true honor receiving such an award that acknowledges and recognizes our success in building investor confidence and safeguarding investor interest. We at ICICI Prudential AMC have always maintained highest level of transparency. Our continuous efforts at investor engagement, high transparency standards coupled with performance consistency has helped us garner significant investor trust, which we believe is the foundation of our business. It is our endeavor to continue satisfying investor requirements and thereby emerge as a sustained value creator “

About ICICI Prudential Asset Management Company
ICICI Prudential Asset Management Company Ltd. is the joint venture between ICICI Bank, a well-known and trusted name in financial services in India and Prudential Plc, one of UK’s largest players in the financial services sectors. ICICI Prudential Asset Management Company, in a span of just over ten years, has forged a position of preeminence in the Indian Mutual Fund industry as one of the largest asset management companies in the country with average assets under management of around Rs. 65,576.64 Cr as on May 31st, 2009  (Source: www.amfiindia.com). The Company manages a comprehensive range of schemes to meet the varying investment needs of its investors.