IMImobile launches ’Make My Tunes’ service on RBT platform

Set to make a paradigm shift of RBT, Music on Demand service experience

IMImobile, a next-generation end-to-end enabler of Mobile Value Added Services for Mobile Operators, Media Companies and Enterprises today launched an innovative service ‘Make My Tunes’ on its industry leading RBT platform. The service has been launched by Aircel as ‘Dialer Tune – Song Edit’. Aircel customers in Chennai & Tamilnadu circle can dial 5300053 and select their favorite section of the song as their RBT.

The same service can be made available to operators across the country. This unique service enables users to listen to a full song and choose any part of the song as their RBT. Additionally, this gives users the option to download the selected part of the song as Ringtone or dedicate the song to friends, providing a unified music experience to consumers. This service can replace the conventional IVR based music services like Music on Demand, RBT discovery portal & Ringtone portals.

This unique service can be offered to any operator as a stand-alone service connected to their existing RBT platform over standard integrations.

“We at IMImobile constantly strive to create innovative, best in class services which enable service providers to enhance customer loyalty and create additional revenue streams,” Vishwanath Alluri, Founder and Chairman, IMImobile, said, “Make My tune is a shining example of IMImobile’s R&D and innovation pedigree made to work for the benefit of telcos, subscribers and content owners. CRBT is at a mature stage and this one of its kind service is going to revolutionise and reenergize by giving 3 in 1 advantage of enhanced CRBT, Mobile Radio and Music on Demand to subscribers.”

The market size for RBT in India is approximately Rs 2200 cr and growing at a fast pace. Further Mobile Radio and Music on Demand form another Rs 2000 cr of potential market. MVAS has witnessed unprecedented growth during these times of cut throat competition among telecom service providers and will continue its growth path. To keep up the momentum, the market requires continuous innovation such as Make My Tunes.

IMImobile has extensive experience in delivering RBT technology across the globe. It is currently managing CRBT operations for multiple operators spread across the world covering deployments for GSM, CDMA and Fixed Line Networks.