Karishma Initiative Enters the Digital Arena

To further augment its focus on providing customized and holistic solutions to clients, Karishma Initiative (KI), a wholly owned subsidiary of Lintas India Pvt. Ltd., has entered into a partnership with Media2Win, one of India’s leading digital marketing solution companies.

“The partnership with Media2Win is a significant step in the direction of truly customized solutions to clients’ business challenges. This enables KI to offer a complete canvas of digital solutions, thereby leveraging opportunities in this rapidly growing medium relevant for many advertisers” says NP Sathyamurthy, CEO of Karishma Initiative.

“We are rapidly resourcing Karishma Initiative to be a new age nimble digitally sensitive agency, and this is a major step in that direction” adds Lynn de Souza, Director of the company.

Karishma Initiative (KI) delivers the complete suite of media solutions to clients across all mass media like television, print, radio, outdoor, sponsorships, events, on ground activations and business consulting. KI’s major clients include Etisalat telecom, Samsonite, Austrian Airways, Bombay Dyeing and Add Gel Pens. Currently, KI has offices within India in Bombay and New Delhi.

Media2Win(M2W) offers a wide basket of digital marketing solutions, including SEM, SEO, online display advertising, blog and community marketing, ORM, SMS and mobile marketing, amongst others. M2W’s major clients include Bajaj Auto, Tata Telecom and Max New York Life. Media2Win has offices in Bombay, New Delhi and Bangalore.

About Karishma Initiative
Karishma Initiative is the third media service agency launched by the Lintas Group. The Group has recently been taken over by its parent IPG and has undertaken a strategic organizational re-engineering process to further strengthen its leadership within the country. The Group consists of Lintas Media Group, Aaren Initiative and Karishma Initiative. Karishma Initiative specializes in advanced scientific media planning and buying activity and is acknowledged for its collaborative approach for partnering for client success.

Karishma Initiative clients include Etisalat telecom, Samsonite, Austrian Airways, Bombay Dyeing and Add Gel Pens.