LG reiterates its position as the pioneer in LCD TV technology

• LG  implements  the IPS Technology in LCD TV’s  for the Indian Market
• Plans to launch 35 LCD models  by this year end
• Targets 35% market share with new models & latest innovations in FPDs

LG Electronics India the leading consumer electronics company in the country has always catered to the needs and requirements of its Indian Consumers. With its robust Research and Development, LG has introduced the latest and best technology home. Adding another feather to its cap, LG Electronics India has successfully implemented the global In-Plane Switching Technology to its LCD Panels in the country.

Bringing the International skill & know-how in Liquid Crystal Panels home, LG has successfully reconfirmed its commitment to the LCD TV Market in the country. In association with the technical analysts from LG Display & LG Electronics Korea, LG India plans to launch 35 models of LCDs by this year end. The giant plans to introduce the IPS Technology to its entire prospective above 22” inch LCD line up in the country acknowledging the consumers quest for quality viewing experience.

On this occasion Mr. Amitabh Tiwari, BGMH, Home Entertainment & B2B, LG India said, “With IPS Technology in all our LCDs here, we aim to establish ourselves as the technology leader attaining a market share of 33% in the LCD segment in 2009. We at LG are always striving to delight the customer with superior technology. The IPS technology is also our attempt to take television viewing to greater heights. The IPS technology will enhance MOTION picture consistent colours from all viewing angles & consumes low power. Also this panel is most appropriate for touch panel application. We believe that the IPS technology will be applauded by our valued customers.”

About IPS Technology
IPS Technology Panel enhances the quality and performance of LCD TV sets tremendously. The horizontal arrangement of the liquid crystal molecules of the IPS technology increases the stability of the LCD set. The display panels with this technology showcase dynamic visuals thus, an unbeatable viewing experience to the consumer. The In-Plane Switching panels offer features which are very important in a LCD panel to be graded as first-class namely, perfect sharpness, & faultless color restoration and the apt view angle

About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs. 10,730 crores in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, PC Monitors, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.