Need assistance in making a claim? SMS ICLAIM to 56767

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ICICI Prudential Life launches a new service to reach out to its policyholders in resolving their claims.

ICICI Prudential Life launched an innovative claim intimation service via SMS for its policyholders, today. ICLAIM is a first-of-its kind service in the industry that provides consumers the option to reach out for assistance from the company officials while making a claim. All the customer needs to do is to type: ICLAIM <space> <8 Digit Policy Number> and send it to 56767 to receive quick assistance from the company towards making a claim.

The SMS service provides assistance and prompt resolution on claims to policyholders whenever a claim situation arises. All the customer needs to do is send an sms to the company with his policy number to receive a quick call back from the company’s certified claims expert towards guiding them on complete documentation and process that needs to be followed enabling hassle-free and quick settlement of their claims.

Commenting on the launch of this service, Ms. Poonam Bhardwaj, Senior Vice President-Underwriting & Claims, ICICI Prudential Life said “Customer centricity is the core fundamental behind all product and service offerings at ICICI Prudential Life. The company constantly innovates with the objective of providing an enhanced customer service experience to its customers. Claim settlement is the ultimate service that can be provided to a customer at a time when he/she needs our services the most. Keeping this in mind, we have introduced ICLAIM with the objective of simplifying the service experience for our customers at the claim stage and are hoping that the service will be beneficial to the customers towards easy and hassle-free settlement of their claims”.

Through this service customers can also get information on their claim status on real time basis and can avail these services at no extra cost. ICLAIM will not just help customers in hassle-free settlement of claims but will also enable fast and speedy resolution of claims through guidance on complete documentation required in processing the claim.

About ICICI Prudential Life Insurance
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000. For the nine month period ended December 31, 2008, the company garnered Rs. 9,918 crores of total premiums and has underwritten over 8 million policies since inception. The company has a network of 2,099 offices and 272,920 advisors. For the past eight years, ICICI Prudential has maintained its leading position amongst life insurers in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life. To know more about the company, please visit www.iciciprulife.com.

Except for the historical information contained herein, statements in this release which contain words or phrases such as “will”, “would”, “aim”, “will likely result”, “believe”, ”expect”, “will continue”, “anticipate”, ‘”estimate”, “intend”, “plan”, “contemplate”, “seek to”, “future”, “objectives”, “goals”, “project”, “should”, “will pursue”, and similar expressions or variations of such expressions may constitute “forward looking statements”. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential’s ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.